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How Loftie Sold 200,000 Alarm Clocks Without VC Money

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How Loftie Sold 200,000 Alarm Clocks Without VC Money

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Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick si...

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