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Business Wars

Audible

Business Wars

Audible

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

1 DAYS AGO

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

When Athletic hit the shelves in 2017, it proved to naysayers that you can have a non-alcoholic beer without sacrificing on taste. Dare we say, it even gave NA brews a certain cool-factor. Athletic helped kick off an NA craze that’s seen more and more alco...

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

2 DAYS AGO

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work | 2

With its brewery finally open, Athletic Brewing is on a mission to get its beer into stores. But Heineken, the European leader in this space, is also chasing this growing market and now has its sights set on the U.S. And Athletic wants to prove it can comp...

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work | 2

Apr 15

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he...

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

Apr 08

Spotify vs Apple Music | Dehumanizer | 2

It’s 2015 and Taylor Swift’s just thrown Apple Music into crisis. But as the Silicon Valley giant tries to get its music-streaming service back on track, its Swedish rival Spotify is about to launch a legal attack that will strike at the very heart of Appl...

Spotify vs Apple Music | Dehumanizer | 2

Apr 01

Spotify vs Apple Music | Who Stopped the Music? | 1

It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But to do that, they must facedown Internet pirates, record...

Spotify vs Apple Music | Who Stopped the Music? | 1

Mar 26

Under Armour's Attack on Nike | Signature Sneakers | 3

When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar play signing Steph Curry in 2013. But it didn’t pan out...

Under Armour's Attack on Nike | Signature Sneakers | 3

Mar 25

Under Armour's Attack on Nike | Dropping the Ball | 2

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost ...

Under Armour's Attack on Nike | Dropping the Ball | 2

Mar 18

Under Armour's Attack on Nike | Sweat Equity | 1

It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep ...

Under Armour's Attack on Nike | Sweat Equity | 1

Mar 11

Gatorade Sweats the Competition | Defending the Title | 3

As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on...

Gatorade Sweats the Competition | Defending the Title | 3

Mar 04

Gatorade Sweats the Competition | Be Like Mike | 2

It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Peps...

Gatorade Sweats the Competition | Be Like Mike | 2

Feb 25

Gatorade Sweats the Competition | Searching for a Solution | 1

It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It’s a hit with the school’s football team, the Florida Gators, and so they name it Gatorade. But creating a...

Gatorade Sweats the Competition | Searching for a Solution | 1

Feb 19

The Buy Now Pay Later Takeover | Fake Money | 3

In the 2010s, FinTech companies emerged offering a Buy Now, Pay Later service that made financing available, at a time when trust in big banks was low. But as dependence on these apps grows, consumers are starting to reassess the cost. Adam Clark Estes is ...

The Buy Now Pay Later Takeover | Fake Money | 3

Feb 18

The Buy Now Pay Later Takeover | Maxing Out | 2

Klarna’s popularity in the United States soars as the Covid-19 pandemic closes brick-and-mortar stores and online shopping surges. But Klarna also has a fresh wave of competitors. And as consumers find themselves sucked into vicious debt cycles, Klarna and...

The Buy Now Pay Later Takeover | Maxing Out | 2

Feb 11

The Buy Now Pay Later Takeover | No Interest | 1

In the early 2000s, Sebastian Siemiatkowski identified a gap in Europe’s burgeoning ecommerce market — consumers were hesitant to buy products sight unseen. Siemiatkowski’s new company would front the bill and give consumers 30 days to pay. The concept cau...

The Buy Now Pay Later Takeover | No Interest | 1

Feb 04

CrowdStrike: All Systems Down | Digital Dominos | 2

When CrowdStrike's faulty software update shuts down airports, hospitals and TV networks around the globe, they face intense backlash from the public. The world is forced to reckon with a terrifying new reality. As our systems become more interconnected, a...

CrowdStrike: All Systems Down | Digital Dominos | 2

Jan 28

CrowdStrike: All Systems Down | Guarding the Cloud | 1

In 2011, CrowdStrike launched with an innovative vision: using cloud-based software to provide cybersecurity. They attracted big clients, including Fortune 500 companies and critical government agencies. And along the way, they investigated notorious hacks...

CrowdStrike: All Systems Down | Guarding the Cloud | 1

Jan 21

Waymo and the Rise of the Robotaxis | Test Drive | 3

Ever wondered what it’s like to ride in a Waymo? David and his daughter headed to downtown Austin to take their first trip in a driverless taxi. Together, they documented all the ups, downs, twists and turns. Later, author and former Waymo consultant Larry...

Waymo and the Rise of the Robotaxis | Test Drive | 3

Jan 21

Waymo and the Rise of the Robotaxis | Driving Too Fast | 2

When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challenge into a viable business? Be the first to know about W...

Waymo and the Rise of the Robotaxis | Driving Too Fast | 2

Jan 14

Waymo and the Rise of the Robotaxis | To Build a Driver | 1

When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challenge into a viable business? Be the first to know about W...

Waymo and the Rise of the Robotaxis | To Build a Driver | 1

Jan 08

Beyond Meat vs Impossible Burger | We've Got Beef | 5

This fall, Beyond Meat became a meme stock, surging …and then falling right back down. For years, alternative meat companies Beyond Meat and Impossible Foods have struggled to win over customers en masse. Deena Shanker of Bloomberg Businessweek explains wh...

Beyond Meat vs Impossible Burger | We've Got Beef | 5