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I dropped out of college and built a $3.6B company from scratch

Shownote

Get Sam and Shaan's hard-won CEO lessons in one guide: https://clickhubspot.com/ktng [https://clickhubspot.com/ktng] Episode 838: Sam Parr ( https://x.com/theSamParr [https://x.com/theSamParr] ) and Shaan Puri ( https://x.com/ShaanVP [https://x.com/ShaanVP] ) talk to Aaron Levie ( https://x.com/levie [https://x.com/levie] ) talk about building Box, getting rich slowly, why AI might make us work harder. — Show Notes: (0:00) Story of Box (06:30) Enterprise Over Consumer (10:00) Turning Down Huge Acquisition Offers (17:05) Angel Investing, Missed Bets, and Investing in Your P&L (23:00) Aaron’s Contrarian AI Takes: More Jobs, More Work (30:00) Founder Anxiety, Therapy, and Surviving the CEO Grind (38:45) The Business Strategy Books Aaron Swears By (48:00) AI Tools, Software Stocks, and Why SaaS Isn’t Dead — Links: • Box - https://www.box.com/ [https://www.box.com/]  — Check Out Sam's Stuff: • Hampton (joinhampton.com [http://joinhampton.com]): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm [http://joinhampton.com/mfm] — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com [https://www.shaanpuri.com]  • Visit https://www.somewhere.com/mfm [https://www.somewhere.com/mfm] to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury for banking across all of his companies. you can too: http://mercury.com/ [http://mercury.com/]  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Highlights

In this episode, Sam Parr and Shaan Puri host Aaron Levie, the CEO of Box, for a deep dive into his two-decade journey building the company. Levie shares candid insights on the strategic decisions that shaped Box, from its early pivot to enterprise, to turning down massive acquisition offers. He also offers his contrarian perspective on AI's impact on the workforce and the future of software.
04:59
Once decided, execution was clear.
06:34
Enterprise is where most software and AI dollars will go.
12:55
We used a regret minimization framework to bet on the larger market opportunity.
19:59
Observing what engineers use can be a highly accurate investment signal.
25:20
AI will create new human needs and jobs.
35:11
Normalizing catastrophic thinking shortens recovery cycles.
44:03
Incumbents avoid unattractive business models.
51:02
Core systems are too critical to replace with prototypes

Chapters

Story of Box
00:00
Enterprise Over Consumer
06:30
Turning Down Huge Acquisition Offers
10:00
Angel Investing, Missed Bets, and Investing in Your P&L
17:05
Aaron’s Contrarian AI Takes: More Jobs, More Work
23:00
Founder Anxiety, Therapy, and Surviving the CEO Grind
30:00
The Business Strategy Books Aaron Swears By
38:45
AI Tools, Software Stocks, and Why SaaS Isn’t Dead
48:00

Transcript

Sam Parr: Do you know what you're getting into here? Shaan Puri: Nope. Let me give you the simplest explanation. You know how on Twitter, you're funnier than the smart guys, and then smarter than the actual funny guys? We did that in the business podcasti...