scripod.com

The million dollar mystery behind Milk.com

Planet Money

2025/09/03
Planet Money

Planet Money

2025/09/03

Shownote

When we stumbled upon Milk.com, we were mystified. It appears to be someone’s personal website. But memorable domain names can be worth a million dollars or more. So, why is someone using this valuable internet real estate to post their resume and favorite...

Highlights

In the early days of the internet, domain names were often claimed by individuals with little more than a vision and a keyboard. Some of these names, like milk.com, have become valuable pieces of digital real estate. This episode dives into the strange and speculative world of domain name investing, exploring why some people hold onto these domains while others trade them for profit.
02:52
Premium .com names like Voice.com and Rocket.com can be extremely valuable.
08:34
Milk.com could sell for hundreds of thousands or a million dollars due to its desirability.
11:37
Rick owns about 7,000 domains and rejects most offers, waiting for a high-value buyer.
17:38
Dan owns Milk.com and has received many offers for it

Chapters

The strange case of milk.com and the world of domain name investing
00:00
From keywords to brandable names: How the domain market evolved
05:42
Inside the mind of a domain investor: Rick Schwartz's digital empire
11:37
Dan Bornstein and the story behind milk.com
17:38
Why milk.com remains unsold—and what that says about the internet's past
20:07

Transcript

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