The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth)
How I AI
2025/06/02
The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth)
The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth)
How I AI
2025/06/02
In this episode, Luke Harries, Head of Growth at ElevenLabs, dives into how AI is reshaping marketing workflows through automation, efficiency, and intelligent tooling. From content creation to global localization and real-time communication integrations, he shares actionable strategies that are already delivering massive cost savings and operational speed within a fast-moving AI company.
Luke Harries reveals how ElevenLabs leverages AI to automate marketing workflows at scale. By combining tools like Granola, Custom GPTs, and Cursor, the team generates case studies and social content—like tweet threads—in minutes, triggered automatically post-sale via Salesforce and Zapier. A major breakthrough was replacing costly localization agencies with an in-house AI translation system built in a day, saving over $140,000 annually. This open-sourced solution uses GitHub Actions and dynamic prompt engineering for consistent, brand-aligned translations. The team also developed a WhatsApp MCP (Model Context Protocol) that enables AI agents to sync and query messages, supporting use cases like chat summaries and content curation. Harries emphasizes building specialized AI agents on demand, advocating for marketers to learn coding with AI-powered tools. The overarching philosophy—'everything is a launch'—ensures continuous momentum by treating every update as a promotional opportunity, powered by automated, scalable systems.
02:43
02:43
AI CMO could automate the entire launch process, from assets to ad optimization
07:08
07:08
ElevenLabs Studio helps create realistic voice-cloned prototypes for keynotes.
12:11
12:11
ChatGPT can generate tweet threads with placeholders for media, making content creation faster and more consistent.
15:14
15:14
Use specific identities and examples to shape AI responses effectively
22:30
22:30
SaaS with low-skilled human-in-the-loop tasks is at risk as AI enables cheap, fast in-house alternatives
27:58
27:58
Saved $40,000 using a low-maintenance, open-source translation system
29:49
29:49
The WhatsApp MCP uses a bridge to sync messages locally and a server to enable AI querying and messaging.
38:07
38:07
MCP enables creation of on-the-spot AI agents for practical tasks
