Why are we sending critical metals to the dump? | Jeff More

TED Talks Daily

2025/04/09

Overview Shownote Highlights Transcript Chapters Pins

Shownote

The world is heading toward a massive copper shortage that could derail the clean energy transition, says mining expert Jeff More. He shows how advanced sensing technology could get us back on the right track, drastically cutting down on the wasted materia...

Highlights

The global push for clean energy is being threatened by a looming copper shortage. Mining expert Jeff More discusses how advanced technologies, such as AI-driven sensing tools, can revolutionize mining practices to meet this challenge while reducing waste and environmental impact.

06:00

New tech makes mines sustainable

03:12

Copper demand is growing but new mines are hard to build

06:12

ShovelSense aims to produce 2 million tons of extra copper by 2030

09:12

TikTok ads were crucial in expanding the snack company's reach

Chapters

How Everyday Industries Are Evolving Through Technology?

00:00

Why Is Mining So Wasteful Despite Being Essential?

03:12

Can AI Revolutionize Copper Mining?

06:12

What Lessons Can Be Learned From TikTok Marketing Success?

09:12

Transcript

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