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The New Rules of YouTube (2027)

Overview

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The New Rules of YouTube (2027)

The Colin and Samir Show

23 HOURS AGO
The Colin and Samir Show

The Colin and Samir Show

23 HOURS AGO
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the great device shift, the move of YouTube viewership from phones to TV screens. We get into how that shift is reshaping the YouTube homepage, what actually counts as a lot of views in 2026, the difference between formats and shows, and what's working right now for creators. We also talk about how AI is already showing up on YouTube and why editorial curation might be coming back as upload volume keeps climbing. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Highlights

This conversation explores how YouTube is changing as viewing habits, audience expectations, and creative tools evolve. It considers what creators should prioritize when attention is increasingly fragmented across devices and formats.
12:43
Viewers are settling into longer videos
17:40
Authenticity may matter more than optimization
29:48
Cultural relevance outlasts viral views.
34:21
Repeatable formats can grow into lasting shows.
52:11
Confirm the click, then let the story breathe.
1:01:17
More content may require more human curation.

Chapters

Why the Living Room Is Changing the Way YouTube Works
00:00
What Creators Gain by Taking Risks and Building Trust
15:04
When a Big View Count Stops Telling the Whole Story
20:11
How a Repeatable Idea Grows Into a Show People Follow
34:21
The Visual and Storytelling Choices That Win the Click
46:04
Why AI Could Bring Human Curation Back to YouTube
54:15

Transcript

Paddy Galloway: This episode is brought to you by State Farm. Listening to this podcast instead of doom scrolling? Smart move. Another smart move? Getting help from one of State Farm's 19,000 local agents. When you choose to bundle home and auto. Bundling,...