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Red Bull vs Monster - Get Your Wings | 1

Overview

Shownote

Highlights

Transcript

Chapters

Pins

Red Bull vs Monster - Get Your Wings | 1

Business Wars

2018/11/13
Business Wars

Business Wars

2018/11/13
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it’s sickly sweet—but to Mateschitz’s sur...

Highlights

In the early 1980s, a restless traveler in Bangkok stumbled upon a local secret that would redefine global beverage culture. What began as a personal remedy for jet lag soon evolved into a bold entrepreneurial vision, setting the stage for one of the most unconventional brand launches in history.
09:57
Red Bull gives you wings was born after multiple rejected ideas and negotiation.
13:16
Despite negative feedback, Dietrich Mateschitz remained committed to Red Bull's potential.
20:01
Red Bull's marketing success led to running out of cans in Germany due to high demand.

Chapters

How a Jet-Lagged Executive Found Inspiration in a Thai Tonic
00:00
The Fight to Launch a Controversial Drink in Europe
06:48
Why Nightclubs Gave Red Bull Its First Real Chance
13:16
What Extreme Sports Revealed About Red Bull’s True Identity
16:33
Can a Brand Built on Adrenaline Conquer America?
23:27

Transcript

David Brown: It's 1982, and a taxi is speeding through the teeming streets of Bangkok. In the cab is an Austrian businessman named Dietrich Mateschitz. He's the marketing director for a German toothpaste company. He's in Bangkok on business and feeling jet...