SVP at Adobe Express: Why AI Content Doesn't Get Views | Govind Balakrishnan
SVP at Adobe Express: Why AI Content Doesn't Get Views | Govind Balakrishnan
SVP at Adobe Express: Why AI Content Doesn't Get Views | Govind Balakrishnan
Shownote
Shownote
Govind Balakrishnan is the SVP running Adobe Express. He's spent 20 years at Adobe and watched creation move from desktop to mobile to social feeds. We sat down at Cannes to talk about why AI content doesn't get views. His answer: everyone blames the algor...
Highlights
Highlights
In this podcast, Govind Balakrishnan, SVP of Adobe Express, discusses why AI-generated content often fails to engage audiences and how human creativity remains essential. He shares insights on the evolving role of designers and the importance of a unique voice in content creation.
Chapters
Chapters
Why AI content fails to get views and what makes content successful
00:00How to stand out: building brand kits, iterating, and testing content
05:59AI handles 60-70% of the work, but the human touch makes the difference
12:02Adobe's strategy: embedding creation tools into everyday platforms
18:14The future of design: embracing AI while keeping human judgment central
24:38Transcript
Transcript
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