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The #1 Way to Grow Your Audience in 2026 | Domonkos Eross | 149

Overview

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The #1 Way to Grow Your Audience in 2026 | Domonkos Eross | 149

The Nathan Barry Show

22 HOURS AGO
The Nathan Barry Show

The Nathan Barry Show

22 HOURS AGO
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

Most creators try to grow by posting more. More content, more platforms, more hours. But the biggest creators and thought leaders grow in a very different way, and most of it happens behind the scenes. I sat down with Domonkos "Doma" Eross, founder of Flo...

Highlights

Nathan Barry and Domonkos Eross explore the systems behind thought-leader growth: personal outreach, strategic ecosystems, creator partnerships, owned channels, and book launches.
00:00
Thought leadership is the result, not the goal
04:12
A cold email can open an unexpected door
07:55
Credentials open the door, but connection wins the client
10:13
Curiosity creates unexpected opportunities
15:31
Define both the why and the how
19:54
Turn thought leadership into specific content forms
23:12
Influence does not require a large team
25:21
Choose the strategy that fits your life
33:33
Creator partnerships are the number one growth source
40:51
The creator economy aligns incentives
48:24
The newsletter is the only channel you fully own
53:16
Word of mouth is the most important phase
56:14
Release podcast appearances in a concentrated two-week strike
59:58
Small shows can unlock big opportunities
1:02:39
Turn a live event into a book launch funnel
1:05:59
Impact and enjoyment come first

Chapters

Introduction
00:00
How Doma started working with thought leaders
01:33
Why direct outreach works
03:03
The Manchester United cold email
03:33
Why a well-packaged pitch gets attention
05:05
Using credibility to get past the first filter
06:49
How office hours turned into clients
08:06
Leaving energy vs lingering energy
09:13
Why curiosity beats a target list
10:13
How your network compounds
11:59
The seven steps to succeed as a thought leader
12:54
Step 1: Develop exceptional knowledge first
13:18
Step 2: Define your mission and theory of change
14:17
Step 3: Build an ecosystem strategy
16:19
Matching your ecosystem to how you make money
18:21
Step 4: Turn your ideas into the right content
19:51
Protecting clients from the wrong projects
21:18
Step 5: Build the right team
22:38
Why team size and influence don't correlate
23:12
How James Clear decides what to work on
24:55
Building a team around impact
26:32
The most surprising role on a thought leader's team
28:26
What thought leaders know about saying no
30:53
Focus on your craft and outsource the rest
32:17
Step 6: Creator partnerships, the #1 source of growth
33:22
Why Creator Network works better than list swaps
35:14
How partnerships work at a smaller scale
37:19
How much growth Creator Network drives
39:00
Why partnerships are a win-win
40:27
Set up partnerships before your podcast episode airs
41:22
Why the creator economy isn't competitive
44:27
What Doma has learned from his clients
46:32
Step 7: Build and perfect your organic channels
47:57
Why your newsletter is the only channel you own
48:13
Building a newsletter that sounds like you
49:56
The three phases of a book launch
53:05
Teasing your book in your newsletter
54:15
Why you need to book podcasts months ahead
55:26
The concentrated strike approach
56:08
How to pitch the biggest podcasts
56:34
Which podcasts actually sell books
58:48
The people behind podcast bookings
59:50
Using a live event to launch a book
1:01:36
How Doma runs Flowin
1:03:37
Why Doma doesn't want to scale
1:05:08
Final thoughts
1:06:40

Transcript

Domonkos Eross: Thought leadership is the result, not the goal. Nathan Barry: Over the years, Doma has worked with the biggest thought leaders out there. This episode is a rare look into the behind the scenes of how they actually run their businesses. Do...