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He Bought A Ghost Town And Became A YouTube Star - EP 91 Brent Underwood

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He Bought A Ghost Town And Became A YouTube Star - EP 91 Brent Underwood

Core Memory

23 HOURS AGO
Core Memory

Core Memory

23 HOURS AGO
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

This week’s guest is Brent Underwood, the proud owner of Cerro Gordo Mines. That’s right. In 2018, Underwood bought the ghost town of Cerro Gordo, located near Death Valley in California, and its old mining operations for $1.4 million. This was a legit cr...

Highlights

Ashlee Vance visits Cerro Gordo with its owner, Brent Underwood, to explore what it means to buy, inhabit, research, and restore a historic ghost town.
04:19
A ghost town becomes a home
10:37
The mine built the town
13:25
It had to stand again
19:24
The audience became a research team
25:19
A research mission underground
29:28
A town that never slept
34:53
A mining town built on unequal fortunes
42:48
A lake turned into a dust bowl
46:21
Five years into the permitting process
50:42
A lifelong project with no final finish line

Chapters

Intro
00:00
How to Buy a Town
04:53
The American Hotel Burns
11:29
History Meets the YouTube Algorithm
17:36
Five Days Below Ground
22:46
The West Was Brutal
28:29
Who Actually Got Rich?
33:33
Where the Water Went
40:37
California Versus the Hotel
44:31
Can a Ghost Town Live?
49:14

Transcript

Ashlee Vance: What is it like to buy a ghost town? That is what we get into on this week's episode with our guest, Brent Underwood. A few years ago, he bought the Cerro Gordo mine in California. It's near Death Valley, or in Death Valley. It was a silver, ...