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What Makes a Consumer AI Product Stick? | Josh Elman

The a16z Show

1 DAYS AGO
The a16z Show

The a16z Show

1 DAYS AGO

Shownote

a16z Partner Josh Elman joins Ollie Forsyth on New Economies to discuss the next wave of consumer AI and what separates a product people try once from one that becomes part of their everyday lives. Josh argues that getting attention has actually become ea...

Highlights

Josh Elman explains why consumer AI products must turn initial curiosity into lasting habits, trust, and meaningful changes in behavior.
06:16
Consumer AI is still very early
10:27
Trust becomes paramount at scale
13:18
The best AI shopping experience is on your side
18:15
AI should bring people closer together
21:43
AI opens storytelling to everyone
27:10
New networks must solve new problems
33:06
Agents could move us from online conversation to real life
35:44
Start narrow, then earn the right to do more
38:20
Voice can capture thoughts before they are fully formed
41:40
AI doubles can prepare you for real conversations
46:27
Ask what users stopped doing
50:58
AI products need an identity
53:36
The Bay Area is built for scaling
56:23
Twitter grew past 100 million users

Chapters

From Attention to Habit
00:00
Agents, Entertainment, and New Consumer Experiences
14:11
Social AI, Product Design, and Voice
28:15
Economics, Retention, and Durable Differentiation
42:28
Twitter Lessons on Product Leadership
54:51

Transcript

Josh Elman: It's never been easier to get consumers' attention. What's harder, I think, is getting me not just to try something, but to actually stick. It has to be such a good product. Doing that one thing really well out of the box that I either stop doi...