In this episode, we sit down with Nir Eyal, author of 'Hooked' and 'Indistractable', to explore the enduring power of behavioral design in the AI era. Eyal argues that while technology evolves, human psychology remains constant, making his classic Hooked model more relevant than ever. He shares practical strategies for overcoming distraction, emphasizing that the antidote to impulsiveness is forethought, and offers insights into how AI can be harnessed to build products that genuinely improve our lives.