What sex, soap and alcohol taught me about making an impact | Myriam Sidibe

TED Talks Daily

2025/08/22

Overview Shownote Highlights Transcript Chapters Pins

Shownote

What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experie...

Highlights

What if the key to business growth wasn't just about profits, but about purpose? In a world where consumers demand more from brands, one public health expert reveals how companies can thrive by solving real human problems.

07:09

Changing one billion behaviors proved societal impact can make a billion-dollar brand.

07:09

Fatima, an AI-built voice, represents girls facing period-related issues to drive social change

10:48

Brands can drive dignity and change when dealing with difficult issues ethically

Chapters

Can a Company Save Lives and Still Turn a Profit?

00:00

How One Soap Brand Changed a Billion Behaviors

03:15

When Brands Take a Stand on Social Issues

07:09

Who Will Be the Chief Mission Officer of Your Company?

10:48

Transcript

Adam Grant: Hey, it's Adam Grant from WorkLife, a podcast from TED. This episode is brought to you by Freshworks. Freshworks believes that complexity is the enemy of efficiency. So, stop wrestling with bloated, expensive service software that takes forever...