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When Will Instagram Pay their Creators?

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When Will Instagram Pay their Creators?

Waveform: The MKBHD Podcast

Oct 14
Waveform: The MKBHD Podcast

Waveform: The MKBHD Podcast

Oct 14
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

A few weeks ago Marques got a chance to sit down with Instagram CEO Adam Mosseri and ask him about everything from how creators make money on the platform to how the company views AI creators. Enjoy! Music provided by Epidemic Sound Try Masa Chips: www....

Highlights

Marques Brownlee sits down with Instagram CEO Adam Mosseri for a candid conversation about the platform’s evolution, its balancing act between innovation and identity, and the growing influence of AI on content creation. This discussion dives into the challenges and opportunities shaping Instagram’s future—from algorithmic changes to the sustainability of creator economies.
05:07
Instagram prioritizes originality in content ranking to build trust with creators.
15:42
Instagram's new feature shows top topics it thinks users care about, based on behavior like lingering on a car model.
23:05
Not evolving may lead to irrelevance as users may switch to more innovative competitors
39:16
Targeted ads are based on online behavior, not microphone access.
41:49
Most content on Instagram will be AI-assisted in the coming years.
49:18
AI content lacks cultural relevance and is not valuable for Instagram's business long-term
51:55
Creators are central to Instagram's strategy because they produce unique, valuable content.

Chapters

How is Instagram evolving while staying true to its creative roots?
00:00
Can users really control what they see on their feed?
15:42
Is Instagram losing its identity in the race to compete?
23:05
What does it mean to make money as a creator today?
31:26
How will AI and wearables redefine social media?
41:49
Do AI creators help or hurt the platform’s culture?
46:36
Why are human creators still at the heart of Instagram’s future?
51:55

Transcript

Marques Brownlee: Taylor Swift's latest album, The Life of a Showgirl, has only been out a week, and the discourse could not be more divided. Some critics are calling it fake and cringe, others are giving it five stars, but almost everyone assumes it's aut...