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Whatnot founder: This is the future of e-commerce

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Whatnot founder: This is the future of e-commerce

My First Million

18 HOURS AGO
My First Million

My First Million

18 HOURS AGO
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/brcv Episode 863: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) talk to Grant Lafontaine ( https://x.com/GrantLaFontaine ) the ...

Highlights

Grant Lafontaine explains how Whatnot grew from a narrow collectibles marketplace into a major live-commerce platform, sharing the unconventional growth tactics, operating principles, and leadership lessons behind its expansion.
00:51
A $20 billion company can still be early
10:09
Wrong turns can still create momentum
15:21
Stories are not substance
23:07
Growth through collectible giveaways
27:54
Build demand before opening up supply
32:26
They built the product in a week
34:38
Live commerce drove explosive growth
41:27
Corporate gobbledygook is mostly bullshit
44:00
A/B tests can mislead network businesses
52:35
Hostility does not create great work
56:46
Live commerce could become 30% of e-commerce
59:01
The biggest sellers could surpass $1 billion a year

Chapters

Intro
00:00
Grant turned down Shaan’s investment
01:00
Shaan buys a crab on Whatnot
02:12
First 1,000 users
03:58
Black hat growth tactics
19:07
30 sales to $2.3M in year 1
28:52
$2.3M to $163M in year 2
34:03
$163M to $1B in year 3
34:56
How to be a billion-dollar founder
37:02
Going all the way deep on a single problem
42:04
Don’t let people use fancy language
45:44
Being disagreeable but likable
49:48
The reason I left Facebook
50:43
“If you think you’re moving fast, you’re probably not”
53:39
Trends: NeeDohs, squishies, gold bars
54:13
9-figure sellers
56:21

Transcript

Shaan Puri: You built a company that is worth $20 billion. But just put that in perspective, that is more than if you add up the entire market cap of Wendy's, Under Armour, Hertz Rental Car, Harley Davidson, American Airlines also. Isn't that bananas? When...