TikTok’s Trojan Horse Strategy
Planet Money
Oct 22
TikTok’s Trojan Horse Strategy
TikTok’s Trojan Horse Strategy

Planet Money
Oct 22
Shownote
Shownote
When TikTok videos started to go viral on Instagram and Reddit, TikTok turned to professional sound designers to protect their content. More and more companies are paying to develop a “sonic identity” – a series of sounds, songs, and micro-jingles to help...
Highlights
Highlights
In an era where digital content spreads rapidly across platforms, one sound has managed to cut through the noise and embed itself into global consciousness. This is the story of how a simple audio cue became a cornerstone of brand identity in the social media age.
Chapters
Chapters
How did a single sound become TikTok’s secret weapon for brand survival?
00:00Why did TikTok need a sonic identity to grow—and who did they trust to build it?
05:43What makes the ‘boom bling’ sound so instantly recognizable and emotionally resonant?
11:53Was the viral spread of TikTok’s sound organic—or carefully orchestrated from the start?
18:00How did TikTok’s audio experiment change the way brands speak to us—even when they’re not speaking at all?
24:39Transcript
Transcript
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