Starbucks (with Howard Schultz)
Acquired
2024/06/04
Starbucks (with Howard Schultz)
Starbucks (with Howard Schultz)

Acquired
2024/06/04
Shownote
Shownote
Starbucks. You’d be hard pressed to name any brand that’s more ubiquitous in the world today. With nearly half a billion global customer purchases per week across its stores and 3rd party retail channels, a significant portion of the human population gets ...
Highlights
Highlights
In this landmark episode of Acquired, the story of Starbucks takes center stage with its former CEO and driving force, Howard Schultz, joining as a guest cohost. From its humble beginnings as a Seattle coffee bean shop to becoming a global coffeehouse giant, Starbucks’ journey is one of vision, resilience, and transformation. This episode dives deep into the pivotal moments and strategic decisions that shaped the brand, offering a rare behind-the-scenes look at the leadership, innovation, and cultural impact that fueled its rise.
Chapters
Chapters
From Beans to Brew: The Origins of Starbucks
00:00A Vision Takes Shape: Howard Schultz and the Italian Influence
19:09The Big Gamble: Acquiring and Rebuilding Starbucks
28:05Building a Business Model That Brews Success
40:08Scaling Ambition: From Seattle to National Expansion
52:10Investing in People: The Heart of Starbucks’ Culture
1:06:30Going Global: Japan, China, and Leadership Challenges
1:26:45Reinventing Starbucks: Crisis, Comeback, and Digital Shifts
1:56:30Legacy in Every Cup: Leadership, Values, and Human Connection
2:57:00Transcript
Transcript
Ben Gilbert: All right.
David Rosenthal: We're rolling?
Ben Gilbert: We're rolling.
Howard Schultz: We get to see how you guys do this. It's kind of interesting.
David Rosenthal: Usually a pump-up music.
Howard Schultz: I feel pumped up. We can do tha...