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20Sales: The $100M CRO Bubble: Why Anthropic Are Causing a Comp Crisis | Why You Should Never Hire From Salesforce or Service Now | How to Hire, Train and Forecase in a World of AI with Chad Peets and Chris Degnan

Shownote

Chad Peets is one of the most straight-talking, no BS sales leaders of our time. Today, he partners with founders of the fastest growing companies in the world, like Harvey, Factory to build the best sales teams in a world of AI.    Chris Degnan is a leg...

Highlights

In this episode, two top sales leaders dissect the current state of sales in the AI era, challenging conventional wisdom on hiring, compensation, and go-to-market strategy. They argue that many so-called elite salespeople are merely order takers and that the industry is facing a compensation crisis driven by AI giants like Anthropic. The conversation also explores the death of the traditional SDR role and the rise of a new, full-stack AI seller.
00:00
Even top products need good salespeople.
06:24
Avoid hiring from monopolies like Salesforce.
08:02
Hire from great sales orgs, not just great brands.
14:55
Monthly figures can be misleading without long-term contracts.
16:21
Contracts provide time to drive usage.
19:51
Snowflake's IPO created a culture of complacency
23:23
Low travel indicates a failing manager.
24:18
AI doesn't change core sales methodologies.
31:13
Make hard decisions quickly to remove underperformers
32:20
Performance improvement plans rarely work and are a sign to leave.
38:21
Don't set unrealistic revenue targets to hit venture valuations.
39:44
VCs often give poor sales advice due to lack of operating experience
42:12
AI companies are selling globally from day one
46:21
Mediocre people making huge money
47:41
SDRs evolve into full-stack AI sellers.
51:17
Post-COVID entitlement is fading as new graduates face a tough job market.
56:25
AI companies must go global immediately.

Chapters

The $100M CRO Packages Nobody Believes Are Real
00:00
Why Most "Elite" Salespeople Are Actually Just Order Takers
04:10
The Secret to Hiring Killer Sales Talent at Early-Stage Startups
08:00
20x Quotas & The Death of Traditional Pipeline Generation
10:05
The ARR Scam: Why Most AI Revenue Numbers Are Fake
16:20
Why the Best Engineers Do Not Want to Be Forward Deployed Engineers
17:45
Why Paying Everyone the Same Kills Great Sales Organisations
21:10
Anthropic's Crazy Compensation Is Breaking the Entire Sales Market
24:15
The Brutal Truth About Replacing CROs & Firing Sales Leaders
29:00
Forecasting in AI Is Completely Broken
32:20
The Fatal Mistake Founders Make Chasing Venture Valuations
38:20
Why Most VCs Give Absolutely Terrible Sales Advice
39:40
Global Sales From Day One: The New AI Go-To-Market Playbook
42:10
"Anthropic Is a $5 Trillion Company"
44:15
The Death of the Traditional SDR & The Rise of Full-Stack AI Sellers
47:40
Consumption Pricing, Vertical AI & Why SaaS Is Getting Rewritten
49:00
What the Best Sales Cultures Still Get Right in the AI Era
52:00

Transcript

Chad Peets: Even if you have the best product in the world, let's say that's the case, you're still going to leave money on the table. If you have shitty salespeople. It's pretty simple. You can look at somebody's resume. If a guy's been at Salesforce for ...