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Red Bull vs Monster - Beast Gores Bull | 2

Overview

Shownote

Highlights

Transcript

Chapters

Pins

Red Bull vs Monster - Beast Gores Bull | 2

Business Wars

2018/11/15
Business Wars

Business Wars

2018/11/15
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alternative to its yuppie European competitor. Not only does ...

Highlights

In the high-stakes world of energy drinks, a struggling company faced extinction—until a bold new vision turned the tide. With Red Bull dominating the scene, an underdog saw not just a challenge, but a chance to redefine the game.
07:07
Red Bull refuses to offer free cases to grocery buyers, shocking the industry.
13:47
The Hansen brand's wholesome image was hurting its energy drink sales.
17:10
Monster Energy's launch shocks retailers at the 2002 NACS show
20:28
Mark Hall uses $25,000 to get X Games athletes to back Monster Energy
25:30
Monster became America's leading energy drink in 2008.

Chapters

Can One Man Save a Failing Drink Company?
00:00
Why Did Hansen's Energy Fail Where Red Bull Succeeded?
10:13
What Happened When Monster Energy Was Unleashed?
17:10
How Did a Tiny Budget Outrun an Industry Giant?
20:28
When Did Monster Finally Dethrone the King?
23:57

Transcript

David Brown: It's late 1996, and fair-haired marketing visionary Mark Hall is lost. Lost on a desolate, palm tree-lined street in the southern Californian city of Corona. Hall pulls over and checks his map. He's on the right street, but where's the buildin...