Climate change reporting often struggles to capture public attention, not because the issue lacks importance, but because it’s frequently presented in a way that feels distant or abstract. In this podcast, journalist Katherine Dunn offers fresh insights on how to make climate stories more engaging by grounding them in everyday interests and concerns. Rather than relying solely on dramatic headlines or scientific jargon, she argues that journalists should connect climate issues to the things people already care about—whether it’s their job, local culture, or even a favorite fruit. The discussion outlines practical strategies for transforming overlooked climate stories into compelling narratives that resonate on a personal level.