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#122 Robert Cialdini - The Principles of Persuasion

Overview

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#122 Robert Cialdini - The Principles of Persuasion

The Knowledge Project

2021/10/19
The Knowledge Project

The Knowledge Project

2021/10/19
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influence...

Highlights

Robert Cialdini explains how ethical influence works, why people rely on mental shortcuts, and how to recognize persuasion that crosses into manipulation.
04:03
Influence uncovers; manipulation fabricates
11:52
A retreat can trigger a retreat in return
18:55
Reciprocal concession saved the world
22:18
We like people who are like us
31:22
Popularity helps us choose under uncertainty
39:34
Power is not the same as influence
45:59
Scarcity makes people want what they may lose
53:48
A small commitment can change behavior
57:46
Unity turns shared identity into influence

Chapters

Reciprocity as an ethical foundation for influence
00:00
Liking, social proof, and credible authority
21:55
Scarcity, commitment, and shared identity
41:25

Transcript

Robert Cialdini: Joe Girard, he was the world's greatest salesperson, according to the Guinness Book of Records. He sold automobiles, Chevrolets. For everybody who ever bought a car from him, every month they would receive a greeting card for him, dependin...