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How America Got Obsessed With Protein

Overview

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How America Got Obsessed With Protein

The Daily

2025/08/26
The Daily

The Daily

2025/08/26
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

Seemingly overnight, Americans have become obsessed with pumping as much protein as possible into every drink, snack and meal. Elizabeth Dunn, a writer and contributor to The Times, explains the origins of this latest nutrition craze. Guest: Elizabeth Du...

Highlights

In recent years, protein has become a dietary obsession for many Americans, showing up in everything from snacks to shakes. What began as a niche interest for bodybuilders has now exploded into a mainstream phenomenon, driven by shifting diet trends and influential voices in health and wellness.
00:10
Elizabeth Dunn discusses the booming market for high-protein foods and products.
09:53
Peter Atiyah believes midlife exercise builds muscle for a longer 'health span'
18:48
The David bar sold $1M in its first week and targets $180M in 2025 sales.
22:15
Owning EPG allows them to increase supply and keep competitors away
28:36
Nutrition fads are discussed as having an almost religious quality

Chapters

How Protein Went From Gym Fuel to Daily Necessity
00:00
The Health Gurus Behind Today’s High-Protein Craze
09:53
The David Bar: A Powerhouse Snack Takes Center Stage
15:51
Securing the Secret Sauce: How The David Bar Stays Ahead
21:59
When Food Trends Become Faith — And the News Beyond
28:36

Transcript

Elizabeth Dunn: I'm Anna Martin, the host of the Modern Love podcast. In every episode, we peek into an intimate corner of someone's life and learn about what love means to them. You know, I can tell you, 35 years with another person, I've never spent that...