9 Lessons From TBPN's $100M+ Exit

The Colin and Samir Show

1 DAYS AGO

Overview Shownote Highlights Transcript Chapters Pins

Shownote

"Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell. Recorded live at Press Publish LA, this is our second sit-down with the TBPN guys, but the f...

Highlights

In a candid conversation recorded live at Press Publish LA, the founders of a daily tech show reveal the unconventional strategies that led to a nine-figure acquisition by OpenAI. They discuss the power of niching down, the importance of a unique brand identity, and why they never intended to sell their company.

05:51

Target a niche, not the masses.

18:27

We treat ads as a core aesthetic, not a necessary evil.

30:21

Companies are bought, not sold.

Chapters

The Power of Nichemaxxing: How Targeting 200,000 People Beat Chasing Millions of Views

00:00

Building a Brand That Stands Out: Suits, the Ultra Dome, and Embracing Ads

16:02

The Golden Retriever Mindset: Why Not Trying to Sell Led to a Nine-Figure Deal

24:37

Transcript

Speaker 4: Are your ad campaigns lighting up the dashboard, but not the pipeline? That's bullspend, and marketers are calling it out in dashboard confessions. Jordi Hays: My boss asked for results, so I opened my dashboard for the only positive-sounding m...