In this episode recorded live at Cannes Lions, the hosts discuss Instagram's bold new move to launch a horizontal video hub on TVs, directly challenging YouTube's stronghold in the living room. They debate whether Meta's platform can leverage its cultural influence to compete with YouTube's vast library and established monetization. The conversation also shifts to the evolving landscape of creative work, exploring why individual creators are crucial, the rise of new AI workflow tools, and a surprising generational divide in attitudes toward artificial intelligence.