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Building AI Agents to Launch a Million Businesses

AI & I

Nov 12
AI & I

AI & I

Nov 12

Shownote

Henrik Werdelin wants to launch a million businesses that each make $1M—and he’s doing it with AI. After helping launch Barkbox and Ro Health through his incubator Prehype, Henrik is distilling everything he knows into Audos, a platform that helps you use...

Highlights

In this conversation, Henrik Werdelin explores how artificial intelligence is redefining entrepreneurship, enabling a new wave of founders to build not just one company, but many. With decades of experience launching successful startups, he shares insights on how AI lowers barriers to entry and empowers individuals to create sustainable, customer-focused businesses at scale.
08:20
Entrepreneurship is being democratized due to the democratization of the entrepreneurial technology toolbox
11:18
Founders will use a portfolio of agents, not just one, to serve customers.
18:57
Without customer-founder fit, there's a lack of authenticity and authority in business
21:45
Found my role in spotting talent and unlocking potential in others
31:27
Micromotions are small behaviors observed during states of flow and happiness.
31:47
Used micro-moments to reject a BBC job offer
48:34
The social web operates on revealed preference, unlike AI which reflects designed intent.
56:19
Three layers of AI agents mediate collaboration between developers, enabling automated code review and refinement.
56:59
Audos signs founders like a music label, taking royalties instead of equity

Chapters

Start with the customer problem
00:00
Introduction
01:33
Dan and Henrik on the new breed of entrepreneurship that AI makes possible
02:50
Why Henrik believes the future belongs to a million $1M companies
11:08
How to build “relationship capital” with your customers
16:14
Why “customer-founder fit” shapes lasting companies
21:35
Everything Henrik learned about himself from a decade of building companies
23:01
How Henrik finds focus and meaning in the daily chaos
31:44
How Henrik is parenting two kids in the age of AI
34:17
The way AI can fix what social media broke
50:33
What happens when AI agents become part of how we tell stories
56:59

Transcript

Henrik Werdelin: Increasingly, we believe that a founder will serve a customer, and then they will have multiple agents. That will have to be part of this portfolio of tools that they offer to their customers. You can't start with an idea, You can't start ...