If you want to get ahead of 99% of people, stop doing what 99% of people do. As every great founder will tell you, ownership is what builds real wealth. Come to Main Street Millionaire Live to learn how to buy the right business for you: http://info.contrarianthinking.co/msmlbig-deal [http://info.contrarianthinking.co/msmlbig-deal] What if everything you've been told about success is backwards? Malcolm Gladwell has spent decades challenging the obvious. He's the bestselling author of The Tipping Point, Outliers, Blink, and David and Goliath, and host of the Revisionist History podcast. In this conversation, he breaks down the counterintuitive strategies that separate the top 1% from everyone else. From why you should be a big fish in a small pond, to why remote work killed his career before it started, to why the best hires don't think anything is hard at all. In this episode, you'll learn: * The running partner rule: why your mentor should be one step ahead, not ten * How constraints build strength and why too much comfort kills resilience * The feedback framework that works: compliment first, then fix, and why you have to customize criticism person by person * Choking vs panicking: the two types of leadership failure and why most leaders fail from overconfidence, not incompetence * Pulling the goalie: why we wait too long to take the risk that could save us and how to lower the cost of failure * Why ideas are cheap, execution is everything, and the muse doesn't exist ___________ (00:00:00) Introduction: The Big Fish, Small Pond Strategy (00:01:06) The Class Rank Advantage: Why Top Third Beats Bottom Third at Harvard (00:04:00) The Running Analogy: Find Your Training Partner One Step Ahead (00:06:05) The Mentor Myth: Why You Don't Need Malcolm Gladwell's Phone Number (00:07:36) Colleges Are Overrated Status Machines: The You Variable (00:09:37) Desirable Difficulties: The Coddling Problem and Building Resilience (00:12:31) The Interview Question You're Asking Wrong: Hardest Thing vs Happiest Thing (00:15:56) The Pleasure Principle: Why Great Workers Love the Work, Not the Break (00:17:01) Remote Work and The Washington Post: Why Malcolm's Career Wouldn't Exist Without the Office (00:20:12) The Feedback Framework: Compliment First, Then Fix (00:35:45) Choking vs Panicking: The Two Types of Leadership Failure (00:37:28) Leadership Depends on Context: The Air Force vs The Startup (00:42:48) Pulling The Goalie: Cliff Asness and The Risk You're Too Scared to Take (00:57:58) Ron Popeil and The Showtime Rotisserie: Marry Invention with Explanation (01:01:08) The Housing Crisis: Why We're Building Wrong and Zoning Ourselves Into Poverty (00:53:04) Ideas Are Cheap, Execution Is Everything: The Muse Doesn't Exist (01:05:24) Closing: The American Way of Killing and What's Next ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal [https://www.youtube.com/@podcastbigdeal] 📸 Instagram: https://www.instagram.com/bigdeal.podcast [https://www.instagram.com/bigdeal.podcast] 📽️ TikTok: https://www.tiktok.com/@big.deal.pod [https://www.tiktok.com/@big.deal.pod] MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct [https://www.youtube.com/@codiesanchezct] 📸 Instagram: https://www.instagram.com/codiesanchez [https://www.instagram.com/codiesanchez] 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez [https://www.tiktok.com/@realcodiesanchez] OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID [https://contrarianthinking.typeform.com/to/WBztXXID] 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp [https://contrarianthinking.biz/3XWLlZp] 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN [https://contrarianthinking.biz/3NhjGgN] 🏠 Resibrands: https://resibrands.com/ [https://resibrands.com/] 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk [https://contrarianthinking.biz/4eRyGOk] 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u [https://contrarianthinking.biz/3YfGa8u] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]