An oversaturated internet filled with slop has made influencing a lot harder. It's left creators and brands scrambling for ways to regain our attention. This episode was produced by Ariana Aspuru, edited by Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by David Tatasciore and Patrick Boyd, and hosted by Noel King. Influencers and crew seen at Black Bear Pictures "Spa Weekend" Burbank Southwest Airlines Spa Retreat. Photo by Eric Charbonneau/Black Bear Pictures via Getty Images. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. [http://vox.com/members.] New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]