In this episode, Keith sat down with Jimi Gibson, Vice President of Brand Communication at Thrive Internet Marketing Agency, to unpack how visibility is changing in an AI-driven world. Before working with CEOs and founders, Jimi spent years as a professional magician—learning how to capture attention, build curiosity, and create unforgettable moments. Today, he applies those same principles to help businesses stay visible in a world where AI is answering questions before users ever click. We explore: * Why founder authority is becoming more powerful than traditional SEO * How zero-click searches are reshaping demand generation * The real reason many businesses are “disappearing” online * What AI actually looks for when deciding who to trust A simple, practical framework to create content that stands out As search evolves from clicks to answers, visibility is no longer about ranking #1—it’s about being the voice AI trusts and surfaces.If you’re a founder, marketer, or business leader trying to stay relevant in 2026, this conversation will give you a completely new lens on content, brand, and growth.Connect with Jimi Gibson: * Website: https://thriveagency.com/ * LinkedIn: linkedin.com/in/jimi-gibson Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. * Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d * Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 * Substack: https://keithnewman.substack.com/ * Newman Media Studios: https://newmanmediastudios.com/ * LinkedIn: https://www.linkedin.com/company/liftoffwithkeith * TikTok: https://www.tiktok.com/@keithnewman74 For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com#AIMarketing #SEO #ContentStrategy #FounderBrand #DigitalMarketing #B2BMarketing #PersonalBranding #GrowthMarketing #MarketingStrategy