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Branded fruit: How produce got “Honeycrisp-ified"

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Branded fruit: How produce got “Honeycrisp-ified"

Planet Money
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The produce aisle is changing. You’ve noticed this, I’m sure. It is now full of superstar fruits and vegetables: The Honeycrisp apple, The Cotton Candy grape, The Cuties mandarin orange. They stand out. They cost more. They have branding and sometimes trad...

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