Raymond Plank founded Apache Corporation with just $250,000 in 1954. 50 years later his company was worth $50 billion.

This episode examines the life and entrepreneurial philosophy of Raymond Plank through his memoir A Small Difference
Rather than presenting a conventional history of Apache, this episode focuses on the lessons, maxims, and beliefs Plank accumulated over seven decades in business. Written when he was nearly 90, the memoir reads like a lifelong diary of how to think about opportunity, courage, cost control, resourcefulness, and adaptation.

Lots of wild stories in this one.

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