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She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business

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She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business

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She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold out. Lexi Hensler built Give Hugz — a line of weighted stuffed animals designed to trigger deep pressure stimulation ...

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