Eight Sleep co-founder Matteo Franceschetti explains how the company hires and retains talent in an increasingly competitive AI market, scales marketing through strict CAC and incrementality discipline, and uses AI agents across email, engineering, finance, and paid media. He shares views on Chinese innovation, autonomous commerce, robotics, brand-building, athlete partnerships, and making premium sleep technology more accessible. The conversation also turns personal, covering marriage and co-founder dynamics, relentless ambition, family influence, parenting, happiness, and his prediction that children born today may not need to work for money.