Strange threadfellows: How the U.S. military shaped what we all wear
Planet Money
2025/12/10
Strange threadfellows: How the U.S. military shaped what we all wear
Strange threadfellows: How the U.S. military shaped what we all wear

Planet Money
2025/12/10
The clothes we wear often carry hidden histories, shaped not just by trends but by the practical demands of war and survival. From city streets to mountain trails, designs born in military labs have quietly infiltrated our wardrobes, evolving far beyond their original purpose.
This podcast explores how U.S. military clothing innovations—born out of necessity in wartime—transitioned into mainstream fashion through surplus culture and design adaptation. After WWII, surplus gear flooded civilian markets, inspiring entrepreneurs like the founders of Banana Republic to repackage military utility as style. As surplus dwindled, brands continued the legacy by developing rugged, functional apparel rooted in military specs, often without publicizing their defense ties. Today, major outdoor labels maintain quiet partnerships with the military, leveraging government contracts for innovation and manufacturing stability. These collaborations blur the line between combat readiness and consumer fashion, revealing how deeply the military-industrial complex is woven into everyday attire. Ultimately, wearing items like field jackets or tactical boots is not just a style choice but a reflection of broader economic and historical forces shaping modern life.
03:00
03:00
The U.S. military has directly shaped popular clothing features like synthetic down and durable outerwear.
09:02
09:02
The M43 jacket introduced modular layering to military gear
17:52
17:52
Mel returned from Australia wearing a British Burma jacket, sparking the idea for Banana Republic.
24:10
24:10
The Gap bought Banana Republic and popularized a yuppified version of army-surplus fashion.
27:17
27:17
Companies avoid discussing military business to not turn off certain customers
29:51
29:51
Outdoor Research developed a high-tech glove system for special operations in the 1980s.
38:07
38:07
Wearing camo sweatpants is a way to claim ownership of American institutions.