Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)
Freakonomics Radio
2025/11/27
Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)
Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)

Freakonomics Radio
2025/11/27
Unprocessed episode, you can be the first!
Shownote
Shownote
The iconic department store calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker — at least we think it is: when it comes to parade economics, Macy’s is famously tight-lipped. In this 2024 episode, we try to loo...
Highlights
Highlights
Chapters
Chapters
Transcript
Transcript
