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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

Acquired

2023/04/26
Acquired

Acquired

2023/04/26

Shownote

We sit down Benchmark’s legendary gaming investors Mitch Lasky and Blake Robbins (now also of the excellent Gamecraft podcast fame) to discuss the history and future of gaming business models. This episode is the perfect bookend to our Nintendo/Sega gaming...

Highlights

The video game industry has undergone a radical transformation over the past three decades, shifting from arcade cabinets and physical cartridges to digital ecosystems and live-service platforms. In this deep dive, two seasoned investors with front-row seats to gaming’s evolution unpack how business models have not only adapted but actively shaped the creative landscape. Their insights reveal the powerful interplay between technology, economics, and human behavior that continues to redefine how games are made, distributed, and played.
08:47
Mitch Lasky’s 200-page manuscript on the video game business was rejected by Pushkin for being too niche.
16:29
'Forever games' are part of a continuum, with franchises like FIFA demonstrating long-term durability.
22:04
Valve envisioned Steam as a software updater to fix bugs and validate licenses for games like Half-Life 2 and CSGO.
30:37
Cloud gaming is now viable due to broader audiences and improved technology.
36:07
Nintendo's revolutionary idea was making great games and attracting top developers.
52:54
Riot focused on League of Legends to build a global revenue base before expanding.
1:03:54
Spotify exposes podcasts on the main feed, driving large audience gains.
1:14:31
Esports can be a powerful marketing engine that drives skin sales and player engagement.
1:33:57
Hilmar's Awakening introduces an innovative economy where spending tokens is incentivized to avoid hoarding.
1:36:31
The University of Utah's computer graphics program produced Catmull, Kay, Warnock, and Clark under Evans & Sutherland.
1:58:10
Making narratively satisfying games is still hard and won't be easily solved by AI.
2:03:30
AI could enable live DMing for games like Dungeons & Dragons

Chapters

How Business Models Shape the Future of Gaming
00:00
From Disney to Disruption: Mitch’s Entry into Gaming
11:12
The Rise of Forever Games and Digital Platforms
19:10
Steam’s Evolution and the Battle for Platform Dominance
25:23
What’s Next for Nintendo in a Shifting Landscape?
36:07
Why It’s So Hard for New Companies to Break Into Gaming
47:35
Back­ing Visionaries: When Creativity Meets Strategy
55:27
Reinventing Genres: Where Growth Lives Today
1:06:18
Can Anyone Become an Esports Star Now?
1:16:59
Web3 and Crypto: Real Gameplay or Just Hype?
1:22:44
Arcades, Universities, and the Roots of Game Economies
1:36:31
From Law Firms to Game Dev: Unconventional Paths In
1:47:26
AI as Co-Creator: Transforming Development Workflows
2:00:44
Luck, Timing, and the Making of Gaming Legends
2:11:19
What’s Coming Next on GameCraft?
2:13:51

Transcript

Mitch Lasky: I will say, I want to give you guys just a pre-recording compliment. I forget what it's called. There's a name for it. But basically, it's where you're reading something in the newspaper about something that you were a part of, right? And you ...