Matt Abrahams speaks with Joe Thomas, co-founder and CEO of Loom, about the power of asynchronous video in transforming workplace communication. They discuss how recording screen and face simultaneously helps convey context, reduce misunderstandings, and save time compared to traditional messaging. The principle of 'show, don’t tell' is emphasized as a highly effective method for clarity and engagement. Reviewing one’s own videos is likened to athletic performance review—offering a valuable opportunity for self-improvement. The episode highlights the importance of authenticity in leadership communication, citing Steve Jobs and Atlassian’s CEO as examples of transparent, thoughtful communicators. A practical framework called 'Do, Try, Consider' is introduced to help leaders clarify intent and reduce ambiguity in directives. By categorizing messages as commands, suggestions, or open invitations for input, teams can better understand expectations and respond appropriately. Overall, the discussion underscores how intentional use of video tools enhances both personal connection and operational efficiency in remote and hybrid work environments.