Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland ).

Show Notes:

(0:00) Intro 

(1:44) Horsepower

(12:15) Reverse benchmarking

(17:38) Pay attention to what irritates you

(21:47) Ogilvy secrets

(27:28) Marketing hacks used by Apple, UBER, McDonald's

(36:35) direct response marketing 101

(1:08:50) Recommended reading

Links:

• Alchemy - https://www.amazon.com/dp/B01F1HOAWA

• Illusion of Choice - https://www.amazon.com/dp/0857199749

• Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W

• Ogilvy on Advertising - https://www.amazon.com/dp/039472903X

• Writing That Works - https://www.amazon.com/dp/0060956437

• When More Is Not Better - https://www.amazon.com/dp/1647820065

• Scientific Advertising - https://a.co/d/0ixEJA1B

• The Choice Factory - https://a.co/d/0ixa769O

Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /