Luca Ferrari traces Bending Spoons from its isolated beginnings in Copenhagen and Milan to a technology company that acquires, transforms, and operates businesses such as Evernote. He describes why the company prioritizes raw talent, drive, and ownership over experience; centralizes hiring; avoids bonuses and job titles; gives employees more work than they can complete; and rotates people across businesses. Its proprietary operating system, shared tools, and AI enable small, talent-dense teams to run large products efficiently. Luca distinguishes the company from private equity, explains its approach to acquisitions, capital allocation, public markets, and negotiation, and closes by arguing that logic and rationality matter more than blindly following numbers.