Nirm Shanbhag sees brand architecture from the consumer's perspective
How Brands Are Built
2020/12/07
Nirm Shanbhag sees brand architecture from the consumer's perspective
Nirm Shanbhag sees brand architecture from the consumer's perspective

How Brands Are Built
2020/12/07
Unprocessed episode, you can be the first!
Shownote
Shownote
Nirm Shanbhag is the Chief Strategy Officer of Sid Lee USA, an international creative company. He’s also my old boss. Back in 2012, he was running the San Francisco office of Interbrand, and he hired me as Director of Verbal Identity. Before Interbrand, Ni...
Highlights
Highlights
Chapters
Chapters
Transcript
Transcript