NYT CEO Meredith Kopit Levien on Running a Media Brand in the Age of AI
Odd Lots
Aug 10
NYT CEO Meredith Kopit Levien on Running a Media Brand in the Age of AI
NYT CEO Meredith Kopit Levien on Running a Media Brand in the Age of AI

Odd Lots
Aug 10
Unprocessed episode, you can be the first!
Shownote
Shownote
In the last decade, the New York Times has remade itself many times over. It has
done that through acquisitions (The Athletic, Wirecutter, and the ever-popular
Wordle) and by navigating all the different challenges that have emerged in the
digital age and now the age of AI. Its video operation, for instance, has grown
exponentially in the last few years. And they've used AI tools in their
reporting, namely in several pieces they did on the Epstein Files. At the same
time, the company is also suing the likes of OpenAI and Perplexity for copyright
infringement. To understand the modern media landscape, you really do have to
understand the Times, so today we speak with The New York Times Company's CEO
and president, Meredith Kopit Levien. We talk to her about how to run a media
business without seeing the news itself as a loss leader, the NYT's evolving
bundle strategy, how the paper retains talent, why the current pivot to video is
different from the first one, and the ideal set-up for AI companies and media
properties to co-exist.
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