The podcast explores how addiction extends far beyond traditional substances, manifesting in behaviors amplified by modern technology. Through real-life cases—gambling, shopping, sex, and even romance novels—it reveals how digital access, novelty, and convenience fuel compulsive habits. At the core is the brain’s pleasure-pain balance: constant dopamine spikes from instant gratification lead to neuroadaptation, leaving people anxious, depressed, and craving more. The modern environment, saturated with hyper-stimulating rewards and driven by algorithmic feedback loops, has 'drugified' everyday activities. As a result, addiction is no longer about weakness—it's about a brain system overwhelmed by an overabundance of pleasure, reshaping behavior and mental health in profound ways.