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How Pistakio Grew 10x by Letting Customers Build the Brand

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How Pistakio Grew 10x by Letting Customers Build the Brand

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Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots. Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from pistachio mayo to a sweet pistachio...

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