What does it take to build a company that changes an entire industry? Note: Due to some video connection challenges the host wasn't on the video feed for the entire program In this episode of Liftoff with Keith, legendary entrepreneur Trip Hawkins, Founder of Electronic Arts (EA) and creator of one of the world's most influential gaming companies, shares the principles behind building category-defining businesses. From launching EA and helping create the Madden franchise to investing in the next generation of AI startups, Trip explains why lasting companies don't simply build better products they change customer behavior. In this conversation, you'll learn: * How Electronic Arts transformed the gaming industry * The strategy behind creating billion-dollar companies * Why changing customer behavior creates lasting value * What investors really look for in founders * AI opportunities every business leader should understand * Why enterprise AI readiness matters more than AI hype * Lessons from decades of innovation and venture investing Whether you're an entrepreneur, founder, investor, executive, or technology leader, this episode is packed with timeless insights on innovation, leadership and building businesses that last. If you enjoyed this conversation, like the video, subscribe, and share it with someone building the future. Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/Connect with Trip Hawkins: * Website: https://www.ea.com/ * LinkedIn: https://www.linkedin.com/in/triphawkins/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. * Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d * Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 * Substack: https://keithnewman.substack.com/ * Newman Media Studios: https://newmanmediastudios.com/ * LinkedIn: https://www.linkedin.com/company/liftoffwithkeith * Website: https://liftoffwithkeith.com/ If you enjoyed this episode, don't forget to Like, Subscribe and Share.