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Costco

Acquired

Mar 04
Acquired

Acquired

Mar 04

Shownote

Costco is not only Charlie Munger’s favorite company of all time (plus he’s on the board, natch), it’s an absolutely fascinating study in how seemingly opposite characteristics can combine to create incredible company value. For instance: Costco has the cheapest prices of any major retailer in America — and also the wealthiest customer base. They pay their hourly workers 30% above the industry norm (and give them excellent healthcare + 401k benefits) — and are almost 3x more profitable on labor than Walmart. Speaking of Walmart, Costco stocks 40x fewer SKUs than their Bentonville-based rivals — yet sells an average of 15x more volume of each. And oh yeah, practically all of Costco’s C-Suite started their careers as baggers and checkout clerks! Tune in for a mind-bending exploration of one of the world’s most iconic — and iconically unique — companies. This episode was released on August 20, 2023. Links: * The Science of Hitting [https://thescienceofhitting.com] * Warren Buffett’s Costco joke [https://www.youtube.com/watch?v=Z1sTs8wkAbw] * Episode sources [https://docs.google.com/document/d/1tHtjZQmYr6MMUG-a_eOTi_swzWwbUlVohluwCf572s8/edit?usp=sharing] Carve Outs: * Tifosi sunglasses [https://tifosioptics.com] * Dwells “take off everything” [https://www.youtube.com/watch?v=cwFmq69m3WA] * Jeremy Giffon on Invest Like the Best [https://www.joincolossus.com/episodes/79714195/giffon-special-situations-in-private-markets?tab=transcript] * Dogpatch [https://en.wikipedia.org/wiki/Dogpatch,_San_Francisco] * David Lidsky’s great piece on Acquired in Fast Company [https://www.fastcompany.com/90927453/acquired-number-1-tech-podcast-sensation] Sponsors: * Legora: https://bit.ly/acquiredlegora [https://bit.ly/acquiredlegora] * Vanta: https://bit.ly/acquiredvanta [https://bit.ly/acquiredvanta] * ServiceNow: https://bit.ly/acquiredservicenow26 [https://bit.ly/acquiredservicenow26] * Statsig: https://bit.ly/acquiredstatsig26 [https://bit.ly/acquiredstatsig26] More Acquired! * Get email updates [https://www.acquired.fm/email] with hints on next episode and follow-ups from recent episodes * Join the Slack [http://acquired.fm/slack] * Subscribe to ACQ2 [https://pod.link/acquiredlp] * Merch Store [https://www.acquired.fm/store]! © Copyright 2015-2026 ACQ, LLC ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

Highlights

Costco stands as a paradox in modern retail: a company that defies conventional business logic by combining ultra-low prices with exceptional employee treatment, minimal product variety with massive sales volume, and restrained growth with towering profitability. Its story isn't just about warehouse shopping—it's about a deeply principled approach to value creation that has quietly reshaped consumer expectations and investor assumptions alike.
03:20
Kirkland Signature generates more revenue than Nike
53:15
Costco still sells hot dogs at $1.50 after 47 years, making 130 million annually.
1:25:31
Jim Sinegal convinced Jeff Bezos to reverse Amazon's price-raising policy
1:43:29
92% of Costco's merchandise is cross-stocked, versus 10% at Walmart
1:52:00
Executive members account for 73% of sales despite being a minority of membership
2:00:29
Costco has the highest revenue per square foot among discount and wholesale retailers
2:28:50
Costco processes 2 million chickens a week to maintain pricing control and supply integrity.
2:34:00
Costco has never done a layoff and promotes almost entirely from within.
2:43:00
Costco's first store in China quickly gained many members, signaling strong international potential
2:47:04
Costco is the world's largest fine-wine seller and has an almost infinite return policy.
2:59:46
David Lidsky wrote an awesome piece about Acquired in Fast Company

Chapters

How did a discount warehouse pioneer plant the seeds for Costco’s empire?
00:00
What forced the founders to build a new kind of wholesale club from scratch?
34:58
How did two rival clubs merge into a retail giant almost overnight?
1:10:53
Why does selling fewer products actually make Costco more powerful?
1:34:34
What secret keeps members coming back—and spending thousands?
1:52:00
How does Costco outperform giants without chasing short-term profits?
2:00:29
What happens when a retailer cares more about chickens than executives?
2:23:33
Can treating workers well actually boost shareholder returns?
2:34:00
Is Costco still growing—or hitting its limits?
2:39:12
Where will Costco thrive next—in Shanghai or on your smartphone?
2:44:40
What final lessons can we take from Costco’s quiet revolution?
2:57:25

Transcript

Ben Gilbert: I don't think I have ever been more in love with a company and a business model. David Rosenthal: What are you, Charlie Munger? Ben Gilbert: It's just the deeper you dig, the more good things you find. And usually, it's the exact opposite of...