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Inside Brad Pitt’s movie and other F1 storytelling; Sumo lands in London

Overview

Shownote

Highlights

Transcript

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Inside Brad Pitt’s movie and other F1 storytelling; Sumo lands in London

Leaders Worth Knowing Podcast

2024/12/12
Leaders Worth Knowing Podcast

Leaders Worth Knowing Podcast

2024/12/12
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

Leaders' Editorial Director James Emmett and Content Director David Cushnan buckle up and settle back to review the stories of the sports industry week. They’re joined by Isabelle Stewart, F1’s Head of Original Content to discuss her two years in the ro...

Highlights

This podcast delves into the latest developments in the sports industry, focusing on Formula 1's evolving content strategy and the cultural impact of bringing the Grand Sumo Tournament to London. The hosts discuss key insights from F1's Head of Original Content, Isabelle Stewart, and celebrate McLaren's recent achievements.
00:04
Grand Sumo Tournament coming to London for the first time in 34 years
21:13
Isabelle Stewart explains her role in identifying stories and building fandom for F1
27:26
The interview process emphasized mutual fit and evolving the role together.
34:26
Original content in sport can deepen fan engagement and reach new fans.
41:37
F1 movie with Apple and Plan B starring Brad Pitt announced next summer
1:00:31
Creating competition formats in F1 is challenging due to its dispersed nature

Chapters

Why is London Hosting the Grand Sumo Tournament?
00:00
How is F1 Reimagining Its Content Strategy?
08:28
What Inspired Isabelle Stewart to Join F1?
24:03
Can Sports Organizations Compete with Traditional Media?
30:32
What Exciting Projects Are Coming from F1?
41:37
How Does F1 Plan to Tell Stories in the Future?
57:29

Transcript

James Emmett: Hello and welcome to another episode of the Leaders Sport Business Podcast, the podcast about leaders in sport from leaders in sport. My name is James Emmett and I'm the editorial director here at Leaders. And with me, as ever, is my great go...