[http://imagev2.xmcdn.com/storages/d003-audiofreehighqps/E5/FE/GKwRIUEOP56PAA-DugS-8dO9.jpg!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 今年 7 月，全家在东京麻布台之丘开出新品牌 FAMIMA 的第一家旗舰店 “FAMIMA PARK AZABUDAI”，开业首日，这家店的销售额刷新了全家有史以来单店单日的最高纪录。操刀这一切的，是曾推出 A Bathing Ape、Human Made 的潮流教父 NIGO®。 全家为何找来 NIGO® 出任创意总监？他又如何把潮牌世界验证过的方法论套用到一家坐拥上万家门店的国民便利店身上？本期节目，我们将带大家实地拆解这家爆火的旗舰店，探索全家如何借这场试验，在便利店行业开店红利见顶的当下，创造 “目的地便利店” 的新答案。 | 主播 | 赵慧 觅来社/未来预想图主编 | 时间轴 | 00:38 一场便利店里的限购排队 02:13 旗舰店全解析：选址、外观与店内动线（货架、咖啡、试衣间） 07:43 全家为何要强行拉长你的停留时间？ 09:10 潮流教父 NIGO® 是谁：从 BAPE、Human Made 到 KENZO、LV、优衣库 UT 15:05 重塑便利店的三大潮牌方法论 26:57 全家的 “次世代计划”：一双袜子引发的 “目的性购买” 革命 30:50 全家组织架构调整与首创便利店时装秀 Fami-FEST 32:50 NIGO® 的野心：把便利店做成文化输出 34:59 行业背景：开店红利见顶，全家、7-Eleven、罗森的数据战 37:08 行业竞争与未来思考：店铺见顶时代的增量探索与考验 | 延伸阅读 | 全家为什么要做一家 “值得专程去” 的便利店？  https://mp.weixin.qq.com/s/FKIGqxkH5sQ0wP68Cvx5cg 坐落于东京麻布台之丘的全家 FAMIMA 旗舰店 “FAMIMA PARK AZABUDAI” [http://imagev2.xmcdn.com/storages/fd5c-audiofreehighqps/EC/E3/GKwRIRwOP6GIAANnoQS-8tzU.jpg!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] FAMIMA 的顶部种有绿植，形成 “屋顶之森” [http://imagev2.xmcdn.com/storages/a9cb-audiofreehighqps/66/96/GAqhy90OP6G_AAN6sgS - 8vDw.jpg!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 屋顶之森的中央是官方的 “FAMIMA” 卡通形象标志 [http://imagev2.xmcdn.com/storages/fbc6-audiofreehighqps/AE/CF/GKwRIaIOP6H5AARE2gS-8wXh.jpg!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 全家的 “太阳与星星” 标志最早是红黄色系，后来才逐渐改为如今的视觉体系 [http://imagev2.xmcdn.com/storages/c006-audiofreehighqps/45/FE/GKwRIJIOP6IpAADp-gS-8xTg.png!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 入口处的全家的 IP 玩偶展示柜 [http://imagev2.xmcdn.com/storages/4452-audiofreehighqps/4D/B0/GKwRIJIOP6JSAAJeXQS-8yBy.jpg!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 便利店内部的货架陈列 [http://imagev2.xmcdn.com/storages/7f11-audiofreehighqps/BF/38/GAqhQKIOP6K6ABAW5AS-80cT.png!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 店铺侧面的 FamilyMart stand [http://imagev2.xmcdn.com/storages/5d40-audiofreehighqps/C2/98/GKwRIaIOP6LVAAMPtgS-81G9.jpg!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 便利店咖啡 —— 旗舰店限定的咖啡机，由 2016 年世界咖啡师大赛冲煮项目的冠军【粕谷哲】监制 [http://imagev2.xmcdn.com/storages/f085-audiofreehighqps/5A/74/GAqhuykOP6LxAAOIzgS-81vm.jpg!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] Convenience Wear 店中店区域，配了全家历史上第一间试衣间、还有一块帮你搭配全身造型的导购触摸屏 [http://imagev2.xmcdn.com/storages/d27e-audiofreehighqps/FC/F6/GKwRIJEOP6NOABB2pgS-83vZ.png!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 全家服装线区域，印有新 “太阳与星星” 图案的周边 [http://imagev2.xmcdn.com/storages/f86a-audiofreehighqps/22/BB/GKwRIRwOP6N6ABrhPQS-84ln.png!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] FAMIMA 店员的全套工作服 [http://imagev2.xmcdn.com/storages/f404-audiofreehighqps/E5/2E/GKwRIJEOP6PGABs6lwS-86DB.png!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 麻布台旗舰店和全家自己的网店限量发售《Casa BRUTUS By NIGO®》英文特辑，特装版附赠一个双面托特包，四个面印着四个品牌的 logo：HUMAN MADE、KENZO、NIKE、 FAMIMA [http://imagev2.xmcdn.com/storages/f25f-audiofreehighqps/20/05/GAqh9TMOP6P_AAEG4gS - 87Pw.jpeg!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 丸胴：衣服的躯干部分采用一整圈筒状织物制成，身体两侧没有缝合线的工艺。常用于美式复古 T 恤、重磅 T 恤、男士贴身内衣。与之相对的工艺是横割：衣服由前片和后片两块面料拼接而成，两侧有明显的车缝线，现代绝大多数时装、修身女装以及有特殊剪裁设计的服装。 [http://imagev2.xmcdn.com/storages/2cb1-audiofreehighqps/00/B8/GAqhy90OP6Q2AAFT5QS-88PO.jpeg!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] 2023 年全家举办便利店首家时装秀 Fami-FEST [http://imagev2.xmcdn.com/storages/76a2-audiofreehighqps/A5/26/GKwRIDoOP6RVAAueIAS-882B.png!op_type = 4&device_type = ios & upload_type = attachment & name = mobile_large] | 运营团队 | 后期制作：潘鑫 播客运营：李昕 | 收听方式 | 你也可以通过小宇宙播客 App、苹果播客、Spotify、喜马拉雅、网易云音乐、豆瓣播客、QQ 音乐等平台收听节目。 | 认识我们 | 联系我们或加入听友群，请联系管理员 “觅来社小秘书”，微信号：Miraisha01 邮箱：info@milaishe.com 网站：milaishe.com