Ling Hui has been involved in the not-for-profit sector for about 15 years. She started volunteering for an NGO in Beijing in 2005 while she was a graduate student at the University of International Business and Economics. One of the programs she signed up to provided training to leaders of the hemophilia association. Through this experience, she met face to face with hemophilia patients and heard their stories. This experience completely changed Hui's career goals, and she switched from aiming for a career in business to one centred on work with non-profits.