How Webflow’s CPO built an AI chief of staff to manage her calendar, prep for meetings, and drive AI adoption | Rachel Wolan
How I AI
2025/12/29
How Webflow’s CPO built an AI chief of staff to manage her calendar, prep for meetings, and drive AI adoption | Rachel Wolan
How Webflow’s CPO built an AI chief of staff to manage her calendar, prep for meetings, and drive AI adoption | Rachel Wolan

How I AI
2025/12/29
Shownote
Shownote
Rachel Wolan, the chief product officer at Webflow, has embraced AI not just as
a product leader but as a hands-on builder. A coder since age 16, Rachel has
returned to her technical roots by creating a custom AI chief-of-staff
application that helps manage her executive workload. In this episode, she
demonstrates how she uses personal AI software to prep for meetings, triage her
calendar, manage emails, and even get brutally honest feedback about how she’s
spending her time.
What you’ll learn:
1. How Rachel built a custom AI chief-of-staff application that integrates with
her calendar, email, and more
2. Why building personal software can be a gateway to understanding AI’s
capabilities for executives
3. How her AI agents help her prep for podcasts, dinners, and meetings with
just-in-time information
4. The technical approach to building personal AI software using markdown
files, API tokens, and multiple LLM interfaces
5. How Rachel organized company-wide “builder days” that dramatically increased
AI tool adoption across her organization
6. Why she believes executives must lead by example in AI adoption to
authentically drive organizational change
—
Brought to you by:
Graphite [https://graphitedev.link/howiai]—Your AI code review platform
Atlassian for Startups [https://atlassian.com/startups/howiai] —From MVP to IPO
—
In this episode, we cover:
(00:00 [https://www.youtube.com/watch?v=BTcG59ZR9sg]) Introduction to Rachel
Wolan
(02:26 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=146s]) Why Rachel started
leaning into AI
(06:26 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=386s]) Building an AI
chief of staff
(08:17 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=497s]) Prepping for the
podcast
(10:00 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=600s]) Rachel’s morning
flow with her AI chief of staff
(14:14 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=854s]) Designing a
personalized interface with custom note cards
(16:34 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=994s]) Getting “brutal
truth” feedback from your AI assistant
(19:34 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=1174s]) Email triage and
management workflows
(23:31 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=1411s]) Prepping for
networking dinners and events
(28:18 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=1698s]) The result of
building an AI chief of staff
(30:09 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=1809s]) Organizing
“builder days” to drive AI adoption
(35:38 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=2138s]) Measuring the
impact of AI adoption initiatives
(38:00 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=2280s]) Lightning round
and final thoughts
—
Tools referenced:
• Claude: https://claude.ai/ [https://claude.ai/]
• Claude Code: https://claude.ai/code [https://claude.ai/code]
• Cursor: https://cursor.com/ [https://cursor.com/]
• Google Calendar API: https://developers.google.com/calendar
[https://developers.google.com/calendar]
• Gmail API: https://developers.google.com/gmail
[https://developers.google.com/gmail]
• Webflow: https://webflow.com/ [https://webflow.com/]
• Figma: https://www.figma.com/ [https://www.figma.com/]
• Make: https://www.make.com/ [https://www.make.com/]
• Hex: https://hex.tech/ [https://hex.tech/]
—
Where to find Rachel Wolan:
LinkedIn: https://www.linkedin.com/in/rachelwolan/
[https://www.linkedin.com/in/rachelwolan/]
X: https://x.com/rachelwolan [https://x.com/rachelwolan]
Webflow: https://webflow.com [https://webflow.com/]
—
Where to find Claire Vo:
ChatPRD: https://www.chatprd.ai/ [https://www.chatprd.ai/]
Website: https://clairevo.com/ [https://clairevo.com/]
LinkedIn: https://www.linkedin.com/in/clairevo/
[https://www.linkedin.com/in/clairevo/]
X: https://x.com/clairevo [https://x.com/clairevo]
—
Production and marketing by https://penname.co/ [https://penname.co/]. For
inquiries about sponsoring the podcast, email jordan@penname.co.
Highlights
Highlights
Rachel Wolan, Webflow's chief product officer, shares her journey of re-engaging with coding through AI, transforming how she manages executive responsibilities. Rather than relying solely on off-the-shelf tools, she built a custom AI chief of staff to handle complex, personal workflows—offering a glimpse into the future of personalized productivity for leaders.
Chapters
Chapters
Introduction to Rachel Wolan
00:00Why Rachel started leaning into AI
02:26Building an AI chief of staff
06:26Prepping for the podcast
08:17Rachel’s morning flow with her AI chief of staff
10:00Designing a personalized interface with custom note cards
14:14Getting “brutal truth” feedback from your AI assistant
16:34Email triage and management workflows
19:34Prepping for networking dinners and events
23:31The result of building an AI chief of staff
28:18Organizing “builder days” to drive AI adoption
30:09Measuring the impact of AI adoption initiatives
35:38Lightning round and final thoughts
38:00Transcript
Transcript
Claire Vo: So you've built yourself an AI chief of staff.
Rachel Wolan: The AI chief of staff is actually something that I have been trying to build since I started write coding. There's a lot of repetitive things that I have to do, for example, like prep...