scripod.com

How Webflow’s CPO built an AI chief of staff to manage her calendar, prep for meetings, and drive AI adoption | Rachel Wolan

How I AI

2025/12/29
How I AI

How I AI

2025/12/29

Shownote

Rachel Wolan, the chief product officer at Webflow, has embraced AI not just as a product leader but as a hands-on builder. A coder since age 16, Rachel has returned to her technical roots by creating a custom AI chief-of-staff application that helps manage her executive workload. In this episode, she demonstrates how she uses personal AI software to prep for meetings, triage her calendar, manage emails, and even get brutally honest feedback about how she’s spending her time. What you’ll learn: 1. How Rachel built a custom AI chief-of-staff application that integrates with her calendar, email, and more 2. Why building personal software can be a gateway to understanding AI’s capabilities for executives 3. How her AI agents help her prep for podcasts, dinners, and meetings with just-in-time information 4. The technical approach to building personal AI software using markdown files, API tokens, and multiple LLM interfaces 5. How Rachel organized company-wide “builder days” that dramatically increased AI tool adoption across her organization 6. Why she believes executives must lead by example in AI adoption to authentically drive organizational change — Brought to you by: Graphite [https://graphitedev.link/howiai]—Your AI code review platform Atlassian for Startups [https://atlassian.com/startups/howiai] —From MVP to IPO — In this episode, we cover: (00:00 [https://www.youtube.com/watch?v=BTcG59ZR9sg]) Introduction to Rachel Wolan (02:26 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=146s]) Why Rachel started leaning into AI (06:26 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=386s]) Building an AI chief of staff (08:17 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=497s]) Prepping for the podcast (10:00 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=600s]) Rachel’s morning flow with her AI chief of staff (14:14 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=854s]) Designing a personalized interface with custom note cards (16:34 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=994s]) Getting “brutal truth” feedback from your AI assistant (19:34 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=1174s]) Email triage and management workflows (23:31 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=1411s]) Prepping for networking dinners and events (28:18 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=1698s]) The result of building an AI chief of staff (30:09 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=1809s]) Organizing “builder days” to drive AI adoption (35:38 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=2138s]) Measuring the impact of AI adoption initiatives (38:00 [https://www.youtube.com/watch?v=BTcG59ZR9sg&t=2280s]) Lightning round and final thoughts — Tools referenced: • Claude: https://claude.ai/ [https://claude.ai/] • Claude Code: https://claude.ai/code [https://claude.ai/code] • Cursor: https://cursor.com/ [https://cursor.com/] • Google Calendar API: https://developers.google.com/calendar [https://developers.google.com/calendar] • Gmail API: https://developers.google.com/gmail [https://developers.google.com/gmail] • Webflow: https://webflow.com/ [https://webflow.com/] • Figma: https://www.figma.com/ [https://www.figma.com/] • Make: https://www.make.com/ [https://www.make.com/] • Hex: https://hex.tech/ [https://hex.tech/] — Where to find Rachel Wolan: LinkedIn: https://www.linkedin.com/in/rachelwolan/ [https://www.linkedin.com/in/rachelwolan/] X: https://x.com/rachelwolan [https://x.com/rachelwolan] Webflow: https://webflow.com [https://webflow.com/] — Where to find Claire Vo: ChatPRD: https://www.chatprd.ai/ [https://www.chatprd.ai/] Website: https://clairevo.com/ [https://clairevo.com/] LinkedIn: https://www.linkedin.com/in/clairevo/ [https://www.linkedin.com/in/clairevo/] X: https://x.com/clairevo [https://x.com/clairevo] — Production and marketing by https://penname.co/ [https://penname.co/]. For inquiries about sponsoring the podcast, email jordan@penname.co.

Highlights

Rachel Wolan, Webflow's chief product officer, shares her journey of re-engaging with coding through AI, transforming how she manages executive responsibilities. Rather than relying solely on off-the-shelf tools, she built a custom AI chief of staff to handle complex, personal workflows—offering a glimpse into the future of personalized productivity for leaders.
01:30
Rachel Wolan built an AI chief of staff to handle her podcast prep and speaking engagements.
02:26
Built a kids' memory app in a weekend using Claude Code.
06:26
The AI chief of staff is designed to help Rachel level up her team through personalized, AI-driven workflows.
10:00
The AI pointed out not blocking energy, not taking care of oneself, and not spending enough time with customers.
14:17
The app mimics blue-lined note cards for a tactile, personal feel
16:35
The AI chief of staff gives brutal truth feedback, revealing the speaker acts more like a senior PM than a CPO.
22:35
Atlassian for Startups offers up to 50 free seats on premium editions of Jira and Confluence.
23:31
AI chief of staff creates full prep docs using guest lists and personal context
28:18
Using Codex helps her understand the app's codebase.
32:51
Over 80 prototypes were built in a single Builder Day across multiple functions.
35:39
CPOs and executives should get hands-on with coding as a crucial hard skill
40:57
Use quantifiable prompts like '10x' to improve AI output when results are lacking

Chapters

Introduction to Rachel Wolan
00:00
Why Rachel started leaning into AI
02:26
Building an AI chief of staff
06:26
Prepping for the podcast
08:17
Rachel’s morning flow with her AI chief of staff
10:00
Designing a personalized interface with custom note cards
14:14
Getting “brutal truth” feedback from your AI assistant
16:34
Email triage and management workflows
19:34
Prepping for networking dinners and events
23:31
The result of building an AI chief of staff
28:18
Organizing “builder days” to drive AI adoption
30:09
Measuring the impact of AI adoption initiatives
35:38
Lightning round and final thoughts
38:00

Transcript

Claire Vo: So you've built yourself an AI chief of staff. Rachel Wolan: The AI chief of staff is actually something that I have been trying to build since I started write coding. There's a lot of repetitive things that I have to do, for example, like prep...