In this episode, Keith sat down with Michael Fors, inventor and owner of the Liquid Jazz Experience, to explore how a simple ritual turned into a patented product. What started as a weekly wine night with friends evolved into something much bigger. Over time, Michael began to notice a small but consistent problem. Great wine often needed time to open up, but real moments do not wait. That observation led to an idea. And that idea eventually became Liquid Jazz, a decanter designed to bring wine to life in minutes. In this conversation, Michael shares: * How a 26-year tradition became the foundation for a product * The moment of insight that came from watching ocean waves * What it really takes to turn an idea into a patent * The challenges of bringing a product to market * Why not every idea should become a business This is a story about paying attention, solving real problems, and knowing when to take something seriously.Connect with Michael Fors: * Website: https://liquidjazzexperience.com/pages/about Instagram: * https://www.instagram.com/liquidjazzexperience/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. * Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d * Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 * Substack: https://keithnewman.substack.com/ * Newman Media Studios: https://newmanmediastudios.com/ * LinkedIn: https://www.linkedin.com/company/liftoffwithkeith For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com#StartupStory #ProductInnovation #FounderJourney #Entrepreneurship #DesignThinking #ConsumerProduct #Innovation #BusinessStory